rehabstudio – An obligatory blog
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rehabstudio and Google Creative Lab win two Silver World Medals at New York Festivals
We are VERY excited to announce the project Life In A Day has beaten 33 rival projects to win not only the Silver World Medal for Marketing Effectiveness, but also the Silver World Medal for Digital Interactive at the New York Festival International Advertising Awards!!
The project won the awards after first facing the largest Grand Jury of any international advertising competition, made up of 300+ respected jurors from 65 countries at Creative Director level and higher. Having been finalised initially by the Grandees, the project then went in front of the Executive Jury, featuring 40 worldwide Chief Creative Officers. We then conferred medalist status on the project, a fantastic accomplishment for everyone involved in the project.
Big thanks to Google Creative Lab, YouTube, Scott Free and Toaster Ltd for working together to produce such an amazing, multi-award winning project!
Check out the campaign here, or the online case study here.
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