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As a lot of you will know Timbo in no longer in his 20’s…. He said goodbye to them in style last Friday with a massive party even rain couldn’t dampen!
Ladies and gents came from as far as LA to his abode in Dalston to get on it.
There was DJ GQ from the Belfast crew, Secret Sundaze DJ’s James Priestley & Ethyl DJ’s, and a lot of people donning beards and wigs to represent the main man.
There was even a dog with wings.
FYI – our hangovers are slowly clearing…
It was an integrated digital campaign and collaborative experiment in social film making between YouTube, Google Creative Lab, Scott Free, rehabstudio and Toaster London. Find out more about it here.
Over 24,000 enteries are made to Cannes Lions, the hardware is awarded at four ceremonies throughout the week. It’s our second nod at Cannes Lions following our Silver win for T-Mobile Dance 2 years ago.
This latest award tops off what has been an epic year for the campaign
- FWA Site Of The Day, 22nd October 2010
- Double Silver World Medal Winner at New York Festivals 2011
- Inclusion in the Creative Review Annual 2011
- Gold Winner (Media & Entertainment) at the Revolution Awards 2011
- Winner at the Tomorrow Awards 2011
- Silver Winner and In Book for the D&AD Awards 2011
- Shortlisted for the Design Week Awards 2011
- Gold Cyber Lion Winner at Cannes Lions
A very hungover Tim said:
It was our first year in Cannes, in-between the Gutter Bar, Google Beach Bar & the Carlton Terrace we watched a bunch of amazing work from around the world – oh yeah and winning gold. Love it.
Massive thanks to everyone who worked on it! BOOOOOOOOOM!
The suited’n'booted pair joined Tom Uglow and Ross Warren from Google Creative Lab to celebrate the nomination of Life In A Day for the Integrated Digital Campaign award.
We are super pumped to announce the project has been selected to appear in book – it makes the tequila hangover bearable!
To find out more about the project check out our earlier blog post.
Murray (Mike Veitch)
P.S. Tim has never been to Bali.
For those who missed out, and those who want more info – during the hunt we played:
And last but not least:
Big thanks to all of you for letting us use your music!
Cheers to everyone who played the #rehabwhiskeyhunt too!
Check us out again next Thursday 2-3 on The FWA.
Anyone who’s met the rehab crew knows we love our whiskey.
We will be back on air next Thursday at 2pm London time – make sure you come check it out and get involved with the hunt!
Life In A Day is out in UK cinemas from Friday June 17th!
The project has already rounded up some pretty sweet shiny trophies, so we’re super excited that all of you will be able to see it on the big screen. It was great working with Kevin MacDonald and Ridley Scott on the project with Google Creative Labs.
If you missed January’s World premiere streamed from the Sundance Film Festival, nows your chance to catch the full feature when it opens in cinemas.
It’s been one of our favourite projects to work on. The final cut documentary, shot by a small army of filmmakers all over the world, is an amazing snapshot of Life on Earth on a single day, July 24th 2010. We watched the original live stream over a fine bottle of whiskey in the studio and there were a few misty eyes when the credits rolled.
Don’t miss it – it’s a beautiful piece of work!
Check the channel for the full story.