Fancy starring in The Vaccines new music vid?

Posted by Jade on: July 21, 2011 in: + rehabstudio, Build, Music

We love a good old API mash-up.

*DRUM ROLL*

We are announcing the launch of The Vaccines new site, created for Anomaly, which is also the world’s first Instagr.am crowd-sourcing video.

Fans who want the chance to have their favourite festival snaps immortalised in the band’s latest music video can upload their Instagr.am photos along with the tag #vaccinesvideo.

All images tagged correctly get displayed on http://www.vaccinesvideo.com and the best of the bunch will get animated into the video for the band’s new single “Wetsuit”.

We’ve been massive fans of Instagr.am since the start, so we’re stoked to be part of the first ever Instagr.am video mash up. Can’t wait to see the final video!

How We Did It

API Mash-Up

We used Instagr.am API to trawl for images tagged with #vaccinesvideo. Our server is then setup to search and find the latest photos every couple of minutes – we then grab the images for use in our campaign.

For those who love a bit of tech

Jurgen (our Tech Partner) says the system uses MongoDB, a document oriented database, to store the data collected.The front end is using jQuery for effects and jQuery Address plugin for deep linking and infinite scrolling plugin. The backend is running on Nginx, PHP-FPM and Memcached – all tuned to make the site as fast as possible.

Get your 15 seconds of fame

Check out the film the band have uploaded showing how to get involved: http://bit.ly/thevacc
Pics can be just of you or a bunch of mates, or stage shots. Or anything which shouts Festival!

http://www.vaccinesvideo.com/#

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