rehabstudio – An obligatory blog
- Wonderland
- 77 East Road
- London N1 6AH
- +44 (0) 20 3384 5210
- Beau Monde
- Unit 12, 8 Cromac Avenue
- Belfast BT7 2JA
- +44 (0) 28 9050 1910
We are so hot right now.
Our Google Plus Hackathon team is working away, they don’t care about sunshine or ice cream, or cold cold beers, no no. They have gotten used to hot stuff – our Fußball game is nearing completion, oh yea and its quite hot too.
Check out the latest version of the Fußball+ game here, the 2 week hackathon sprint finishes later this week, going live on the 1st of June – Watch this space!
Mike was at Digital Shoreditch 2012 talking about our sister company Robot Corp last week, maybe you heard him? (He’s quite loud and from New Zealand).
For those of you know don’t know Robot corp is a sweat investment company helping pre-seed businesses concept and refine new digital businesses and products.
Digital Shoreditch is in its full swing, ending 1st June so you still have a few more days to check it out if you are interested!
Finally – don’t’ forget to wear sunscreen lotion, its getting hot out there!
rehabstudio
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rehabstudio launches Eric Whitacre’s 3D video ‘Sleep’
Its April 8th 2011- and We’re super pumped, to announce the launch of our latest project, the Virtual Choir 2.0 for Eric Whitacre. We directed and produced the digital campaign and promo for ‘Sleep‘ featuring the record-breaking Virtual Choir 2.0, the world’s largest online choir. The launch kicked off in New York at The Paley Center For Media last night, which we attended.
Eric Whitacre at live premiere
Live broadcast from rehabstudio London to the premiere in NYC
The 2,051 submissions
The Virtual Choir 2.0, masterminded by the internationally respected composer Eric Whitacre, consists of 2,051 YouTube submissions from 58 countries which beats the previous record of just under 900. Most of the submissions can be seen on Virtual Choir Google Earth View.
Motion graphics production company, Cake partnered with us to create the promo – Virtual Choir 2.0 broke down physical barriers allowing people from all corners of the globe to be connected through the song, represented by interconnected planets grouping the submissions by country.
The team used Adobe AfterEffects during the animatic stage to showcase the concept for the promo, putting together simple animation with sketches to show timings and camera movements for the video. Once the animatic was completed the elements were brought to life in 3D.
The next bit was a massive technical challenge – making sure the videos from YouTube that were being used to produce the globes in the promo were all in the same formats and sizes. An automated system was used to process the videos making them all compatible. Once all the videos were synced, the globes were built using math expressions in Adobe AfterEffects, which allowed complete control of the animation of the globes in the 3D space. The other videos of participants were then used to create static rings around the planetary structures.
The finished work is something we are all very proud of so make sure you check it out.
Congratulations and a big thanks to Eric Whitacre and Decca Records for commissioning us be involved in the project!
UNITY! (3D)
Charlie Murphy!
BANG
“That was cold blooded…”
Wait.
Not that Unity, we’re talking about Unity 3D. We’ve been playing with this awesome games engine for a couple of months now, really good fun.
One of the tests that we’ve got working is Unity working with augmented reality through the flash engine, print this card out and check out the steering demo we put together here. I guess the only negative about this lightweight 3D games engine is that you need to install a web plugin (you can get it from here) but the install is quick and easy.
So once you get the thing up and working its freeking awesome, it’s like having an xBox in your browser and super easy to get up and running. Version 3 is coming out soon, here’s a few screen-shots
Augmented reality demo developer – Pedro Leonardo Sousa
For your Charlie Murphy fix, click here.
Coming soon: Doritos – Guitar Hero
We’re on the home straight for the production of the next Doritos campaign with Guitar Hero (through Initials/ AMVBBDO).
Cue guitars, drums, picks & groupie chicks - sneak preview from the shoot is below, check out http://guitarhero.doritos.co.uk from the 1st October.
Also we’ve shared our Spotify RRREHABROCK_GUITARHERO playlist which is gathering momentum nicely – Rock on. 
Images courtesy of Alanna Miejluk @ Park Village.
Doritos iD3 – Secret level
For all you iD3 fanatics out there – we’re dishing out a wee bit more fun with a cracker new cheat in the game!
To activate go to the Warehouse scene in Episode 1 and walk up to the Forklift and press:
UP, UP, DOWN, DOWN, LEFT, RIGHT, LEFT, RIGHT, B, A, ENTER
You’ll then be teleported to a new secret level
Enjoy 
Coming soon: iD3 Episode II
The countdown is back on.
Next week sees the launch of the second installment in our three-part Doritos interactive adventure.
The pace is ramping up a gear, so get set for more plot twists in this new adrenalin filled episode!
Check out the new trailer:
Episode one has been getting lots of positive reviews – thanks to everyone who’s taken a look and passed the word around!
Special thanks to….
Iris Digital’s John Baker for his 8 out of 10 campaign review in Brand Republic (!)
Reviews:
And also to:
Contagious, Design Week, Adverblog, Digital Buzz, Campaign, Digital Arts Magazine, Boards Magazine, Shots, Marketing, AltaCircle, The Advertainment, Holodeck, Daily Media Blog, Inside Facebook, Revolution Magazine…and anyone else we’ve forgotten to thank for getting behind the project.
Coming soon: Doritos iD3
Our interactive adventure for Doritos, set in London’s seedy underbelly.
We can’t reveal too much just yet, but it’s going to be awesome!
Cue gangsters, fast cars, police, the sharpest of suits & mystery flavored triangle shaped corn chips…
Green screen action…
The Farmhouse…
“Face / Off”…
Introducing ‘Layer Cake’s Tammer Hassan as Tomasso… ID3’s sharp styling gangland linchpin.
It’s one thing to look good…
…but any self-respecting gangster also needs to sort his wheels…
Check out our ‘67 MUSTANG…
Doritos’ Pete (Left) & Tim from rehab ponder the wonder of Decision Tree 1, Scene 1, Episode 1 on set… An entire adventure in itself…
We can’t say too much more about what happens or how it works…
But there’s £20k in the pot for the person who cracks it…
The adventure launches July 21st at www.doritos.co.uk
So it’s keeping us busy til then…
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Thanks for the links:
TOYOTA PRIUS ♥
http://www.toyota-europe.com/cars/new_cars/prius/experience
Our latest digital production for Saatchi Brussels & Toyota is getting some nice digital love on the blogs.
Digital Buzz were all over Saatchi & Saatchi’s overall ‘follow me’ theme and particularly liked some of our widgets, mini in-site experiences and the Google Maps mash-up.