rehabstudio – An obligatory blog
- Wonderland
- 77 East Road
- London N1 6AH
- +44 (0) 20 3384 5210
- Beau Monde
- Unit 12, 8 Cromac Avenue
- Belfast BT7 2JA
- +44 (0) 28 9050 1910
BOOOOM!
Our project The Switch is site of the day!
The Switch has been awarded Site of the day today 17th May.
It is also Norway’s national day: Happy Norway day!
AND its Byron’s and Jordan’s (and Josh’s as well – but not really because his birthday
was actually last week - but still) birthdays today – Happy Birthday!
PLUS: Our Photo booth project we have been working on with Google has launched,
check it out on their Google+ hangouts page
Makes a great day for whiskey & cake.
Poor Tim, Karlsson and Mario had to go to The OFFF festival in Barcelona, so they are
missing out on all the fun in the London rehabstudio.
Laters!
rehabstudio Wonderland
Hello!
This is what we’ve been up to the first few months of this fine year that is 2012;
Our creative teams were let loose in Amsterdam a couple of weeks ago, to attend the FITC event, all of them came back which was a bit of a bonus.We are still waiting for a report of some sort….
We got some Webby nods on the People’s choice awards with the Subaru First car story project we worked on with the fine folks over at Carmichael Lynch.
Backing that up with a couple of Official Honorees for the Instagr.am Music Video mash up we produced for the Vaccines, and one for the Chevrolet – Ride of your life
We have got some new faces in the London studio; Senior designer Arnaldo B – (Si, B is for Brazil), 2 x Lindas from Sweden (We call them Ericsson and Karlsson, they are both producers and make sure things happen when they should), and our homeboy designer Adam. Check out what Arnie does here and Adams stuff can be enjoyed here
Ericsson is part of the London Rockin’ Rollers crew, and Karlsson is a Hyper Island graduate, who took a detour via Spain before she decided that the British island was the place to be.
Our Belfast Massif has been joined by Rudolfs (Phyton Developer) and Chris (Front-end Developer, here’s an example of what he can do.
Also check out our This is my jam page where we’ll share some sweet music from the Belfast & London studios.
D&AD Annual
Yikes we forgot about this one – the Life in a Day project gets featured in book, congrats to all the guys who worked on this huge 18 month project!
Our next level work wins Gold at Cannes Lions
We are super pumped to announce we’ve been awarded the Gold Lion in the Viral Marketing category at Cannes Lions for Life In A Day!
It was an integrated digital campaign and collaborative experiment in social film making between YouTube, Google Creative Lab, Scott Free, rehabstudio and Toaster London. Find out more about it here.
Over 24,000 enteries are made to Cannes Lions, the hardware is awarded at four ceremonies throughout the week. It’s our second nod at Cannes Lions following our Silver win for T-Mobile Dance 2 years ago.
This latest award tops off what has been an epic year for the campaign
- FWA Site Of The Day, 22nd October 2010
- Double Silver World Medal Winner at New York Festivals 2011
- Inclusion in the Creative Review Annual 2011
- Gold Winner (Media & Entertainment) at the Revolution Awards 2011
- Winner at the Tomorrow Awards 2011
- Silver Winner and In Book for the D&AD Awards 2011
- Shortlisted for the Design Week Awards 2011
- Gold Cyber Lion Winner at Cannes Lions
A very hungover Tim said:
It was our first year in Cannes, in-between the Gutter Bar, Google Beach Bar & the Carlton Terrace we watched a bunch of amazing work from around the world – oh yeah and winning gold. Love it.
Massive thanks to everyone who worked on it! BOOOOOOOOOM!
Life In A Day at the D&AD Awards
timnotjim and (Murray) The Veitch were allowed out of the office last Thursday to attend the D&AD Awards.
The suited’n'booted pair joined Tom Uglow and Ross Warren from Google Creative Lab to celebrate the nomination of Life In A Day for the Integrated Digital Campaign award.
Ross Warren
We are super pumped to announce the project has been selected to appear in book – it makes the tequila hangover bearable!
To find out more about the project check out our earlier blog post.
Murray (Mike Veitch)
Rock on.
P.S. Tim has never been to Bali.
rehabstudio and Google Creative Lab win two Silver World Medals at New York Festivals
We are VERY excited to announce the project Life In A Day has beaten 33 rival projects to win not only the Silver World Medal for Marketing Effectiveness, but also the Silver World Medal for Digital Interactive at the New York Festival International Advertising Awards!!
The project won the awards after first facing the largest Grand Jury of any international advertising competition, made up of 300+ respected jurors from 65 countries at Creative Director level and higher. Having been finalised initially by the Grandees, the project then went in front of the Executive Jury, featuring 40 worldwide Chief Creative Officers. We then conferred medalist status on the project, a fantastic accomplishment for everyone involved in the project.
Big thanks to Google Creative Lab, YouTube, Scott Free and Toaster Ltd for working together to produce such an amazing, multi-award winning project!
Check out the campaign here, or the online case study here.
rehabstudio with Google Creative Lab Win a Tomorrow Award For Life In A Day Campaign
BOOOOM! – the winners of the Tomorrow Awards were announced on the 31st of March. There were 144 international entries, and in that final winning list of 5 we are very pleased to that our campaign Life In A Day, produced for Google Creative Lab, won!
Tim Rodgers said: ”We were super excited to be among the small group of Tomorrow Award winners & to have been involved in this amazing project. A true glimpse of the world on the 24th July. Happy Days!”
The full list of winners is:
YouTube Life In A Day - rehabstudio/Google Creative Lab – UK/USA
The Wilderness Downtown – Google Creative Lab – USA
4th Amendment Wear – 4th Amendment Wear – USA
Mitsubishi “Live Drive” – 180LA – USA
Pay With A Tweet - R/GA – USA
Click here if you want to see the campaign, and here if you want to look at the online case study.
Sadly we couldn’t make the awards, but the lovely Eva Blue did and has given us permission to use some of her photos:
The Awards
Ignacio Oreamuno – Tomorrow Awards CEO
The Crowd
Google Creative Lab – Project creators:
Tom Uglow – Creative Lead EMEA
Ross Warren – Senior Designer
Aidan Sharkey – Designer
rehabstudio – Digital creative & production:
Tim Rodgers – Creative Director (Partner)
Jurgen Prause – Technical Director (Partner)
Michael Veitch – Senior Digital Producer
Connor Bunting – Senior Tech Lead
Jordan Fisher – Digital Art Director / Design Lead
Josh Noble / Thomas Vian – Flash Leads
YouTube team:
Tim Partridge, Lee Hunter, Nate Weinstein, Sarah Pollack, Anna Bateson, Anna Richardson, Nicole Tisch, Elissa Brown, Brad Ramsey










