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Yikes we forgot about this one – the Life in a Day project gets featured in book, congrats to all the guys who worked on this huge 18 month project!
The suited’n'booted pair joined Tom Uglow and Ross Warren from Google Creative Lab to celebrate the nomination of Life In A Day for the Integrated Digital Campaign award.
We are super pumped to announce the project has been selected to appear in book – it makes the tequila hangover bearable!
To find out more about the project check out our earlier blog post.
Murray (Mike Veitch)
P.S. Tim has never been to Bali.
It’s that time of year again. The hats have been flung, the diplomas collected, and you can barely hear for the sound of several thousand creative hearts beating up a nervous cacophany… the new wave of graduates is here.
Competition for work is hotter than ever, and experience is everything. But how to get your foot in the door?
Tim Rodgers- founding partner of rehabstudio has some words of wisdom to set you on your way…
We are an agency of around 25 people, so the people we bring in need to be fairly awesome and have lots of super skills.
Every day we get a bunch of portfolios and CVs into the studio. Some of them for jobs we’ve listed; others looking for the chance to come and do a show and tell or asking for a work placement. The majority of these don’t get through, including many of the talented ones – so we’ve decided to give you guys some pointers on how to get noticed…
1. Always wear a nice shirt (AKA write a good covering note.)
Bad moves include:
- Covering emails written in shorthand / slang speak or no speak at all (“Here’s my c.V. thx Fred”).
- Covering notes with no passion for us as a studio and emails clearly sent in bulk ‘cause they forgot to send it via BCC
- CVs full of spelling mistakes & links that don’t work- Over-familiarity and the assumption that if you’re applying to a creative urban company politeness doesn’t apply. That being said we love personality – but just hit the right level. If it doesn’t feel right saying it to your mother then it’s probably not going to work for us.
- And the classic “Hello XXX” (where XXX is one of our competitors; or worse, an agency we don’t even rate…)
So the sloppy crew get short shrift. But we do give time to anyone who’s gone to the trouble of getting the tone right, presenting a respectable portfolio and making us feel they really want to work for us.
2. Only land great punches (AKA Edit your work, a lot.)
There’s no taking away from the fact that you guys are genuinely talented. You’ve aced college and produced some great work. But many don’t seem to understand the kind of experience they need to be interesting to us.
In reality, too many portfolios rest on their laurels. And less really is more. Only the best should be included. Weak work distracts from the best and makes us think the best was a one-off or they had help with it.
3. ALWAYS have a bit on the side AKA Build and create your own projects.
The people who really stand out are the ones with a side project, something they concepted, built and then pushed out into the world – sometimes outside their course or day-job. You have to remember that Facebook was a college project, Google Sketch Up was cooked up in a developer’s bedroom; Twitter was created in 2 weeks by a bunch of developers & the One Million Dollar Homepage kid proved the point by raising cash to pay for his studies.
Our studio is right in the middle of the digital creative space – which is a lawless place. There are no rules and everything’s constantly shifting. Add that with our evolving behavioural changes and the fragmented world of business and ANY idea can become the next big thing.
In the face of that, it’s impossible for colleges to keep pace with every new trend. But what they can equip their students with is the knowledge that they need to get out there, to bank some real-world experience from the moment they start studying, not after they’ve graduated.
Hopefully that’s helped point you in the right direction to a totally different level from the rest.
Words by Tim Rodgers
As published by D&AD 12th July 2010
Anna took part in a D&AD pub debate at the Hoxton Pony earlier this week. The panel were asked to talk about upcoming digital trends and also about a piece of kit which makes their job easier and makes them happy. Free-ware won the day including Sketch Up and Brushes, i-Phone’s $3 dollar art-app.
Compere: Sanky (All of Us)
Speakers: Anna Burles (rehabstudio), Flo Heiss (Dare Digital), Matt Knight & Andy Stirk (Wieden & Kennedy), Clare McKenzie (The Partners), Joel Veitch (Tomboy Virals), Ranzie Anthony (Tonic), Matthew Bagwell (Conchango), Alex Griffin (de-construct)
The D&AD Awards are the world’s most prestigious annual creative awards, bestowing yellow or black pencils on the most inspired work of the year across the advertising, craft and design industries.
It’s everyone’s dream to win a pencil, but it’s also a great honor to be invited to sit on the judging panel and this year, our Creative Partner + chief beard-bearer Tim found himself locked away with 10 other best-in-show creatives secretly voting for the winners of 2009’s D&AD Student Awards.
Winners will be announced at the D&AD Student Awards on July 2nd in London.