rehabstudio – An obligatory blog
- Wonderland
- 77 East Road
- London N1 6AH
- +44 (0) 20 3384 5210
- Beau Monde
- Unit 12, 8 Cromac Avenue
- Belfast BT7 2JA
- +44 (0) 28 9050 1910
The geekiest way to start the year
The response from the www.therestartpage.com has been super awesome and very geeky.
You can reboot your system through a collection of vintage operating systems, from Windows 1.0 (1985) to Amiga Workbench 2 (1986) or Apple IIGS (1991). The restart page is a tribute to the evolution of the rebooting technologies that is part of our daily life.
The restart page was an answer to an invitation to collaborate with OFFF festival and YEAR ZERO project.
Created and designed by Barcelona agency Soon in Tokyo and produced by rehabstudio.
Google Developer Day HTML5 Competition Finalists!
Woop!
The Google Developer Day 2011 HTML5 competition finalists are in and rehabstudio have made the cut!
The challenge: One week to ‘Doodle’ the Google Developer Day dymaxion map logo using open web technologies and incorporating a cultural reference to the host country of the GDD event we’ll be attending.
“Unfortunately there isn’t an event in the UK this year so the obvious choice was Germany”, sausage lover Tim explains.
As it was an HTML5 competition, we figured a lot of contestants would be focusing on animation. We decided to take a different approach and make use of the unsung hero: HTML5’s audio element!
Chris Kerr put his big, creative head to work and came up with Googlespiel, an interactive HTML5 glockenspiel! With cultural reference and cheesy name in the bag, we got coding. Chris G on the keys, Anto on audio loader, DJ Gary on sound effects, Tom animating, Emma motivating and Kyle to pull the whole thing together.
Finished, with time to spare, Anto added an auto play of Beethoven’s Fur Elise as a little tutorial for the users.
Click the image below to see the final product.
rehab’s whiskey hunt
Anyone who’s met the rehab crew knows we love our whiskey.
When the FWA came and asked us to be part of their new TV channel we thought we would share the love with the masses and set up the Whiskey Hunt.
We will be back on air next Thursday at 2pm London time – make sure you come check it out and get involved with the hunt!
How we made it: Google AdWords 10th anniversary
Q: How do you thank your customers for 10 years of support?
A: Well if you’re Google then you’re gonna want to send them all a unique personalised thank-you video with the name of the company projected on the moon, and spelt from 10Mil Dominos & robotic bees…
And here’s how we did it!
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Creative
We choose a hand-made cut and paste style for the channel – photographing all of the interface and graphical elements in the studio before manipulating them in Photoshop.
For the first phase of the campaign we asked the Google AdWords community to participate by uploading their own personal AdWords success stories to the YouTube channel.
We worked with AKQA on the phase 2 which contained the personalised video. They created a challenging shot-list – so we immediately started to work on a bunch of prototypes to see how far we could push the tech. We’d done video personalisation before and this time we owned it!
Here’s one of the earlier tests that we put together, we had to produce the channel in 47 languages so we had to create a text parsing system to generate the company name dynamically over the top of the video.
During the course of the development we also worked on a few easter eggs, after all this was a birthday party & everyone loves a surprise on their birthday 
Motion sensitive swarm of bees
Motion sensitive space invaders
Control the crosshair with your head, space bar to shoot!
The campaign launched, sent an email to each of their customers, the email contained a unique URL linking to the channel where users could view their personalised video.
Code visualisation
This is an awesome display of what it takes to actually bring a project to life, check out the video below which shows our developers contributing to the project during its development. The animated tree places the root directory of the project at its centre. Directories appear as branches with files as leaves.
Final result
Click here to see the rehabstudio personalised video!
rehabstudio Joins Aarra
rehabstudio has joined the ranks of Aarra, as our exclusive representation in North America. Aarra is the first strategic sales management agency of its kind, overseeing business development for a comprehensive portfolio of best-in-class digital shops.
Tim sat down with the guys from Aarra to talk about rehab, our personality and working in North America. Here are the results:
rehab does it all — interactive, user experience design, technology, front end, back end, mobile web, you name it.
And unlike some other blokes, they’ll take you out for a whiskey when they’re done.
Okay, two whiskeys. Three, maybe three.
rehab was founded as a collaboration between creative Tim Rodgers and technology specialist (*cough* hacker) Jurgen Prause. Together they created a working philosophy called “Hand Built Digital,” and it governs rehab’s entire thinking and process.
“Hand Built Digital is diverse groups of highly specialized experts collaborating openly and seamlessly,” rehab describes it. “It’s our mantra, it underpins everything we do. Approaching each brief as unique and building a bespoke solution to suit.
From strategic understanding, design, technology and engineering to the way we work with people. It brings a tangible, analogue feel to the work.”
- Strategic insight
- Expert craftsmanship
- People first
- Transparent & collaborative
One of the latest and most successful products of rehab’s process was the groundbreaking YouTube experiment, “Life in a Day”. The channel started as a couple scratches on a page when Google Creative Lab approached rehab for a treatment. It became an FWA Site of the Day, with over 37 million views and the record for most video uploads for a YouTube campaign.
Other projects rehab has under its belt include collaborations with BlackBerry, Last.fm, Red Bull, D&AD, Google, NYSE and Universal Music Group.
They’ve teamed up along the way with Publicis, Saatchi & Saatchi, Draftfcb, Fallon, Profero, The New Cruelty, and several other agencies.
The result?
- Four FWA Site of the Day awards (Google Life in a Day, Cadbury’s Spots V Stripes, Google AdWords and Doritos iD3)
- An IAB Creative Showcase Award plus recognition as a New York Advertising Awards Finalist for Doritos iD3
- Top marks at the Deloitte 2010 Technology Fast Track 50, with top 5 in Northern Ireland & top 50 in the UK.
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Before kicking back to toast their success, we sat down with Tim to find out more about where exactly rehab’s beer money comes from.
Some of us Yanks don’t know rehabstudio yet. What are you guys known for?
Irreverence. Intelligence. Ironing. Honesty. Beards. Craic. And our work. You might have seen our most recent project for YouTube, Life in a Day.
Craic?
Google it.
How was rehab born?
Two Irishmen walk into a bar in Belfast. One’s a hacker, one’s a designer. After several days of non-stop partying, they decide it’s time for rehab.
Agencies in the US have a lot of choices stateside. Why hop the pond?
rehab is the aggregation of 2 companies in one: a world-class development company with 25 of the best devs in the world at our Belfast office, and an award-winning creative agency in London with 15 creatives and producers. The result is that we can handle any type of project, be it heavy dev, purely creative strategy and design, or (ideally) both.
We’ve been working with US-based brands and agencies for 2 years now and have disciplined systems in place to compensate for the time difference.
In addition we’ve developed our own backend campaign platform software which we bring to the party, it’s a robust suite of applications to allow agencies to manage and control modern digital campaigns in-house.
What’s your ideal job?
We’re huge fans of Ice Road Truckers.
Not a microsite or anything like that then?
Nah, Ice Road Truckers is better.
What are you looking forward to in your new relationship with Aarra?
Meeting with, working with and having a beer with some of the best creative talent in North America.
Interview with E-Biz, Google AdWords 10th Anniversary
The Google AdWords 10th Anniversary has been a super huge amazing success, we’re going to post up our how it was made post soon, we’ve been really busy this year already. In the meantime here’s a copy of an interview with E-Biz about the project;
By Simon Fuller. Google knows how to say thank you – and how to say it in plenty of languages, to boot. The Net giant was looking for a way to say cheers for the support of advertisers using its AdWords product, which recently celebrated its tenth birthday. And so production company PostPanic together with digital creative outfit rehabstudio and ad agency AKQA San Francisco came up with a nifty short film themed around a bunch of Google boffins working out a way to say thanks.
In the film, directed by Mischa Rozema from PostPanic, a crack team of Google scientists trial a few ingenious methods of delivering a thank-you message to the AdWords advertisers, including using a huge swarm of bees which attempt to spell out the message. In each case, things go awry, eventually resulting in the scientists getting the boot in favour of a simple but heartfelt thanks from the assembled Google team.
“In terms of the concept development, the Google style is very handmade, very cut and paste,” explains Tim Rodgers, creative director at rehabstudio. “And our own process is hand-built digital, it’s a mad professor style, like a test lab.”
What sets this film apart is the way in which the message can be personalised for each advertiser. Rehabstudio put together a system which altered the content in the film based on the advertiser watching it. So, for example, during the scene with the bees, the insects will form the name of the company viewing the film. Google then sent invites to its advertisers, giving them access to a YouTube channel specially-created for the film where they could watch the version handmade for them.
“There was a lot of work to do in terms of how to optimise the video experience to reach as many people as possible,” says Rodgers. “[We worked in] 47 languages as AdWords has a huge numbers of customers, so we had to develop translations. The personalisation was going out to AdWords customers literally from America to China.
“We’ve actually been doing personalisation for a while, the first use was for a first person adventure movie, which made use of Facebook Connect to pull in a user’s info, friends, pictures, and superimpose them on top of a video,” adds Rodgers. “The AdWords film is the next level, we’ve achieved a professionally composed video for each user.”
And rehabstudio predicts that the level of personalisation seen in the film will soon become more commonplace.
“Personalised content is not like TV, it’s not like broadcast, it [allows] a changing storyline,” says Rodgers. “It’s much more engaging than standard industry stuff. Over time, it will become more ingrained.”
Originally posted on http://brand-e.biz/personalised-thanks-from-google_10915.html
How we made it: Last.fm Best of 2010
Every year the guys at last FM look under the hood of their Scrobble database to find out who we’ve all been listening too this year.
We worked on the creative and design behind the site which you can see below, the Top 10 goes live on Wednesday, check it out!
View the site here - www.last.fm/bestof/2010
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And an update to Last.fm Playground gives your listening history for 2010 as a ballon race
Check out ours here;
We’re big in Korea..
We got our copy of w.e.b. magazine this week – the guys out there did a feature on the studio and our work to date.
Nice!
Originally posted on http://www.worldweb.co.kr/web/overseas/list.asp
Booooooom! 2x FWA + 2x Deloitte Fast 50 Winners + 6x New Peeps
Another cracker month in the studio, October brought in 2 FWA site of the day’s for:
Life in a Day, SOTD 22nd Oct
For Google Creative Lab, London
- View project
- How we made it
The Impossible Hoop Challenge, SOTD 31st Oct
For Fallon, London
- View project
- How we made it
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On top of that we’ve ranked in the Deloitte Fast 50 Winners for the second year in a row, #3 in Ireland and #44 in the UK.Boom.
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We’ve also welcome Tom Le Bree (Creative Strategist), Hayden Peek (Designer), Brendan Farquharson, Ricky McAlister, Tom Creed & Steven McCullagh (Cake Bakers) to the good ship rehab.
How we made it: Life in a Day for Google Creative Lab
We were approached by Google Creative Labs in July to come up with some treatments for Life in a Day YouTube channel at the centre of this ground breaking experiment.
Concept
The core of the idea was to record life around the globe on the 24th July – we concentrated on giving users a feel of the scale of the campaign and inviting them to be a part of it.
Early concept scamp:
We wanting users to get a feeling that the campaign was live, we focused our energy on designing a data visualization views that showcased locality, time and emotion.
Filming Day
On filming day we knew there would be a lot of activity on the site, to turn that activity into participation we created a simple tagging system which geo-located each video on the 3D globe, a heat-map view showed which countries were more active at uploading content to the experiment in a bid to encourage users from all corners of the globe.
Filming day homepage:
The rehabstudio campaign platform was utilized to pull in #LIAD tweets, run it through a blacklist filter and display them in the YouTube channel.
Post Filming Day
So, with 85k+ videos uploaded we needed to create a few different ways for users to explore the content on the site.
Hidden Easter egg (Unfortunately this part did’nt go live):
Globe view wireframe:
Globe view finalised:
Using a combination of the YouTube API & Campaign Platform we data mined the content to create the views which was all cached in memory on the Google App engine for performance.
Results
The campaign has been a massive success, huge numbers, breaking all records for YouTube video uploads at 80K+, the actual channel has been viewed over 21 million times…
Big thanks and congratulations to the team at Google, we cant wait to see the final feature in January.
Oh and yea, and today, it’s Site of the day on The FWA !