rehabstudio – An obligatory blog
- Wonderland
- 77 East Road
- London N1 6AH
- +44 (0) 20 3384 5210
- Beau Monde
- Unit 12, 8 Cromac Avenue
- Belfast BT7 2JA
- +44 (0) 28 9050 1910
Google Developer Day HTML5 Competition Finalists!
Woop!
The Google Developer Day 2011 HTML5 competition finalists are in and rehabstudio have made the cut!
The challenge: One week to ‘Doodle’ the Google Developer Day dymaxion map logo using open web technologies and incorporating a cultural reference to the host country of the GDD event we’ll be attending.
“Unfortunately there isn’t an event in the UK this year so the obvious choice was Germany”, sausage lover Tim explains.
As it was an HTML5 competition, we figured a lot of contestants would be focusing on animation. We decided to take a different approach and make use of the unsung hero: HTML5’s audio element!
Chris Kerr put his big, creative head to work and came up with Googlespiel, an interactive HTML5 glockenspiel! With cultural reference and cheesy name in the bag, we got coding. Chris G on the keys, Anto on audio loader, DJ Gary on sound effects, Tom animating, Emma motivating and Kyle to pull the whole thing together.
Finished, with time to spare, Anto added an auto play of Beethoven’s Fur Elise as a little tutorial for the users.
Click the image below to see the final product.
Fancy starring in The Vaccines new music vid?
We love a good old API mash-up.
*DRUM ROLL*
We are announcing the launch of The Vaccines new site, created for Anomaly, which is also the world’s first Instagr.am crowd-sourcing video.
Fans who want the chance to have their favourite festival snaps immortalised in the band’s latest music video can upload their Instagr.am photos along with the tag #vaccinesvideo.
All images tagged correctly get displayed on http://www.vaccinesvideo.com and the best of the bunch will get animated into the video for the band’s new single “Wetsuit”.
We’ve been massive fans of Instagr.am since the start, so we’re stoked to be part of the first ever Instagr.am video mash up. Can’t wait to see the final video!
How We Did It
API Mash-Up
We used Instagr.am API to trawl for images tagged with #vaccinesvideo. Our server is then setup to search and find the latest photos every couple of minutes – we then grab the images for use in our campaign.
For those who love a bit of tech
Jurgen (our Tech Partner) says the system uses MongoDB, a document oriented database, to store the data collected.The front end is using jQuery for effects and jQuery Address plugin for deep linking and infinite scrolling plugin. The backend is running on Nginx, PHP-FPM and Memcached – all tuned to make the site as fast as possible.
Get your 15 seconds of fame
Check out the film the band have uploaded showing how to get involved: http://bit.ly/thevacc
Pics can be just of you or a bunch of mates, or stage shots. Or anything which shouts Festival!
http://www.vaccinesvideo.com/#
This weeks whiskey hunt playlist
For those who missed out, and those who want more info – during the hunt we played:
Local Boy, Peace And Quiet, Repeated Offender and She’s Got Standards by The Rifles
http://twitter.com/theriflesband
http://www.therifles.me.uk
4 Share With Me and I Choose Life by Ilana Lorraine
https://twitter.com/ilanalorraine
http://www.reverbnation.com/ilanalorraine
Fighting Fire, Paranoid and You vs Them by Dansette Junior
http://twitter.com/dansettejunior
http://www.myspace.com/dansettejunior
Young, Free And Simple and Model by Marbel Fairy
http://twitter.com/marblefairy
http://www.marblefairy.com
Seteronazi by Narsti
http://twitter.com/narsti
http://soundcloud.com/narsti
And last but not least:
ubblahkans blaze one up in the sun mix by on my mind
http://twitter.com/ubblahkan
http://www.ubblahkan.com
Big thanks to all of you for letting us use your music!
Cheers to everyone who played the #rehabwhiskeyhunt too!
Check us out again next Thursday 2-3 on The FWA.
rehabstudio launches Eric Whitacre’s 3D video ‘Sleep’
Its April 8th 2011- and We’re super pumped, to announce the launch of our latest project, the Virtual Choir 2.0 for Eric Whitacre. We directed and produced the digital campaign and promo for ‘Sleep‘ featuring the record-breaking Virtual Choir 2.0, the world’s largest online choir. The launch kicked off in New York at The Paley Center For Media last night, which we attended.
Eric Whitacre at live premiere
Live broadcast from rehabstudio London to the premiere in NYC
The 2,051 submissions
The Virtual Choir 2.0, masterminded by the internationally respected composer Eric Whitacre, consists of 2,051 YouTube submissions from 58 countries which beats the previous record of just under 900. Most of the submissions can be seen on Virtual Choir Google Earth View.
Motion graphics production company, Cake partnered with us to create the promo – Virtual Choir 2.0 broke down physical barriers allowing people from all corners of the globe to be connected through the song, represented by interconnected planets grouping the submissions by country.
The team used Adobe AfterEffects during the animatic stage to showcase the concept for the promo, putting together simple animation with sketches to show timings and camera movements for the video. Once the animatic was completed the elements were brought to life in 3D.
The next bit was a massive technical challenge – making sure the videos from YouTube that were being used to produce the globes in the promo were all in the same formats and sizes. An automated system was used to process the videos making them all compatible. Once all the videos were synced, the globes were built using math expressions in Adobe AfterEffects, which allowed complete control of the animation of the globes in the 3D space. The other videos of participants were then used to create static rings around the planetary structures.
The finished work is something we are all very proud of so make sure you check it out.
Congratulations and a big thanks to Eric Whitacre and Decca Records for commissioning us be involved in the project!
How we made it: Last.fm Best of 2010
Every year the guys at last FM look under the hood of their Scrobble database to find out who we’ve all been listening too this year.
We worked on the creative and design behind the site which you can see below, the Top 10 goes live on Wednesday, check it out!
View the site here - www.last.fm/bestof/2010
——
And an update to Last.fm Playground gives your listening history for 2010 as a ballon race 
Check out ours here;
Last.fm brand campaign 2010
Last.fm has launched the initial phase of its first ever advertising campaign. The campaign runs on cross track projectors across 15 of London’s Tube stations until December and represents the first in a collection of campaigns to be released globally this year.
Created by rehabstudio, the campaign showcases Last.fm’s award-winning music recommendation service using a collection of fun caricatures- reflecting the rich eclecticism and diverse music tastes of the Last.fm audience.
The concept is based on celebrating individuality & personal tastes, highlighting how Last.fm unites users with similar tastes whilst also delivering unique and personal music recommendations through its scrobbling technology.
Last.fm is the leading music recommendation service with over 40 million users worldwide. Users are able to download The Scrobbler tool which helps them to discover more music based on the songs they play. To date, over 43 billion songs have been scrobbled on the service.
Check out the Play-doh versions that the Last.fm crew created, nice.
More at: www.flickr.com/photos/lastfm/sets/72157624571581339/
——
Check out the next 2 instalments here
Last.fm – Music Discovery Galaxy
Last.fm – The Best of 2010
rehabstudio presents… Summer Doggin’
Our latest playlist, Summer Doggin is now online, celebrating the HOT summer that has been and hopefully continues well into August… Bring it on.
Featuring:
- Phoenix
- Rubies
- Beach Fossils
- Anoraak
- Caribou
- Delorean
- Classixx
- Crystal Castles
- Barretso
- Futurecop!
- Holy Ghost!
- New Young Pony Club
- Junior Boys
- LCD Soundsystem
- Nightwaves
- Maximum Balloon
- The Little Ones vs Crystal Castles
- YACHT
- The Outrunners
If you havent caught the rest of the series then check them out here:
Doritos – iD3 – Finalist in the New York Festivals Awards
We’re delighted to announce that Doritos iD3 was a finalist at this year’s New York Festivals awards held in… Shanghai.
The site is on a demo link for anyone who missed it, email us for access information.
Congrats to the team & Doritos – View the award
Talent Credits:
Interactive Creative Director- Tim Rodgers / rehabstudio
Interactive Technical Director – Jurgen Prause / rehabstudio
Interactive Producer- Michael Veitch / rehabstudio
Interactive Designer- Kirill Sudosa / rehabstudio
Creative Director – Allan Guy / Initials
Script Writing & Video Production – Matt Cook / Toby Cook / Upset Media
Script Writing & Video Director - Lucas Howe / Upset Media
Digital Planner / Digital Producer – Nicola Davies / Greg Marshall / AMV BBDO
Marketing Director – Pete Charles / Doritos
Brand Manager – Adam Warner / Doritos
Promotion Director – Hannah Morris / Initials
Account Manager – Laura Forster / Initials
Last.fm’s gone to rehab
We’re loving the Last.fm work at the moment, the guys briefed us to rebrand their Last.fm presents night and it’s come out super nice so we thought we’d share it with you kids.
Presents is the Last.fm brand name for their live events currently that the Bar Fly and Big Chill house in London as well as travelling around the country at various festivals this summer. Get it on, Oink oink!
For more goto http://www.last.fm/presents
For Last.fm:
Hannah Donovan (Creative Director)
Katy Adair (Producer)
For rehabstudio:
Tim Rodgers (Creative Director)
Jordan Fisher (Art director)
St Matthias Primary School – Digital workshops
Anna and Christophe have spent the last month hosting a series of digital workshops at St Matthias Primary School in Stoke Newington.
We were invited down by Inspire; a charity bringing creative businesses into local schools to get kids excited about fun jobs they can do when they’re older.
We wanted to our session to be a creative workshop so we challenged the kids to craft a cool homepage concept for a new product or a re-design of their favourite sports club site, TV show or fashion store.
‘I wanna be the boss!’
To give them a taste of a real life digital studio set up, we put the year tens in groups – giving them a specific role to play from art director to designer, project manager, interactive producer and copywriter. They used the school PCs for research but because we love the whole hand built digital thing – we got them to create their final presentations using good old fashioned cutting, pasting and doodling. They also had to come up with a name and a logo for their site and consider how to make it exciting interactively.
‘Into the Dragon’s Den’
We set up the challenge in the first workshop and then left the kids for a couple of weeks to work up their ideas. When we went back, we got them to present their ideas just like a real life pitch situation. And we were amazed at the standard and how commercially savvy and brand aware they were. The X-Factor generation also clearly have no problems standing up and performing – one team had even produced a special rap for it!
Judgment Time …
The kids’ pitches are currently being judged by the whole rehab team and the winning group will get their concept mocked and put online by our digital designers.
The best bit about hanging out with the kids for Anna and Christophe?
“Being called ‘Miss’ and ‘Sir’
And just being blown away by how creative and switched on they were.”