rehabstudio - An obligatory blog

And the world presents…. @ The Hospital Club 19/08/10

timnotjim — Sat, 28 Aug 2010 20:08:13 +0000

Slides from Tim’s presentation at the Hospital club – And the world presents on the 19th August 2010. (Thanks to Tom for the invite, a lot of fun) ((Some font characters are not exporting properly, sorry )

rehabstudio Mini-moto GP (Round 1, Belfast)

timnotjim — Sun, 22 Aug 2010 13:25:45 +0000

@adammcpeake dusted off the cobwebs to get the rehabstudio Mini-racer back on the road!

Here’s the course for Round1, Belfast – a grueling 0.096 Miles complete with chicanes, speed bumps & barriers.

And here’s her first run…. Away.

This run had @Papahurley at the wheel, good job he’s great at flash cause he’s crap at following the course… You were supposed to take a right not a left…

Last.fm brand campaign 2010

timnotjim — Fri, 20 Aug 2010 17:01:12 +0000

Last.fm has launched the initial phase of its first ever advertising campaign. The campaign runs on cross track projectors across 15 of London’s Tube stations until December and represents the first in a collection of campaigns to be released globally this year.

Created by rehabstudio, the campaign showcases Last.fm’s award-winning music recommendation service using a collection of fun caricatures- reflecting the rich eclecticism and diverse music tastes of the Last.fm audience.

The concept is based on celebrating individuality & personal tastes, highlighting how Last.fm unites users with similar tastes whilst also delivering unique and personal music recommendations through its scrobbling technology.

Last.fm is the leading music recommendation service with over 40 million users worldwide. Users are able to download The Scrobbler tool which helps them to discover more music based on the songs they play. To date, over 43 billion songs have been scrobbled on the service.

Check out the Play-doh versions that the Last.fm crew created, nice.

More at: www.flickr.com/photos/lastfm/sets/72157624571581339/

rehabstudio presents… Summer Doggin’

timnotjim — Wed, 04 Aug 2010 17:44:15 +0000

Our latest playlist, Summer Doggin is now online, celebrating the HOT summer that has been and hopefully continues well into August… Bring it on.

Featuring:

- Phoenix
- Rubies
- Beach Fossils
- Anoraak
- Caribou
- Delorean
- Classixx
- Crystal Castles
- Barretso
- Futurecop!
- Holy Ghost!
- New Young Pony Club
- Junior Boys
- LCD Soundsystem
- Nightwaves
- Maximum Balloon
- The Little Ones vs Crystal Castles
- YACHT
- The Outrunners

If you havent caught the rest of the series then check them out here:

A hot July at rehabstudio in pictures

timnotjim — Sat, 24 Jul 2010 16:09:35 +0000

Roundup of the past couple of weeks, great summer times with the rehab crew at Wireless (Complete with Missy Miming, Snoop Dog wrapping, LCD boo’ing… ), The Erasmus World Cup Win Dough final and our photoshoot with Christoffer Rudquist for Fisher Clinical services in Allentown, PA.

Wireless Festival

The infamous 2nd flag to the left…

Burles getting her pre-festival warm-up on…

Matt, our RB creative – obviously the first time he has been let out in years

Welcoming Emma (Producer) to the team!

Mr Fisher. Damage. Feck.

Martin & Fisher. It really was only this small.

Erasmus World Cup Win-Dough Final

Tom getting the beers on at the final

The Winner, crazy skills

Fisher Clinical Shoot, Allentown

Christoffer & Yas – “Heeeere’s Johnny!”

The -20° freezer and glasses dont mix.

Post-shoot beers and Tequila…

Trying to shoot the big ass fan

The big ass fan

Truckin’

Christoffer on the New Jersey Turnpike… “You woke up this morning, Got yourself a gun…”

Just Like Selling Ice to the Eskimos… rehabstudio on Getting Your Foot in the Door

timnotjim — Thu, 22 Jul 2010 09:11:48 +0000

It’s that time of year again. The hats have been flung, the diplomas collected, and you can barely hear for the sound of several thousand creative hearts beating up a nervous cacophany… the new wave of graduates is here.

Competition for work is hotter than ever, and experience is everything. But how to get your foot in the door?
Tim Rodgers- founding partner of rehabstudio has some words of wisdom to set you on your way…

We are an agency of around 25 people, so the people we bring in need to be fairly awesome and have lots of super skills.

Every day we get a bunch of portfolios and CVs into the studio. Some of them for jobs we’ve listed; others looking for the chance to come and do a show and tell or asking for a work placement. The majority of these don’t get through, including many of the talented ones – so we’ve decided to give you guys some pointers on how to get noticed…

1. Always wear a nice shirt (AKA write a good covering note.)

Bad moves include:

Covering emails written in shorthand / slang speak or no speak at all (“Here’s my c.V. thx Fred”).
Covering notes with no passion for us as a studio and emails clearly sent in bulk ‘cause they forgot to send it via BCC
CVs full of spelling mistakes & links that don’t work- Over-familiarity and the assumption that if you’re applying to a creative urban company politeness doesn’t apply. That being said we love personality – but just hit the right level. If it doesn’t feel right saying it to your mother then it’s probably not going to work for us.
And the classic “Hello XXX” (where XXX is one of our competitors; or worse, an agency we don’t even rate…)

So the sloppy crew get short shrift. But we do give time to anyone who’s gone to the trouble of getting the tone right, presenting a respectable portfolio and making us feel they really want to work for us.

2. Only land great punches (AKA Edit your work, a lot.)

There’s no taking away from the fact that you guys are genuinely talented. You’ve aced college and produced some great work. But many don’t seem to understand the kind of experience they need to be interesting to us.

In reality, too many portfolios rest on their laurels. And less really is more. Only the best should be included. Weak work distracts from the best and makes us think the best was a one-off or they had help with it.

3. ALWAYS have a bit on the side AKA Build and create your own projects.

The people who really stand out are the ones with a side project, something they concepted, built and then pushed out into the world – sometimes outside their course or day-job. You have to remember that Facebook was a college project, Google Sketch Up was cooked up in a developer’s bedroom; Twitter was created in 2 weeks by a bunch of developers & the One Million Dollar Homepage kid proved the point by raising cash to pay for his studies.

Our studio is right in the middle of the digital creative space – which is a lawless place. There are no rules and everything’s constantly shifting. Add that with our evolving behavioural changes and the fragmented world of business and ANY idea can become the next big thing.

In the face of that, it’s impossible for colleges to keep pace with every new trend. But what they can equip their students with is the knowledge that they need to get out there, to bank some real-world experience from the moment they start studying, not after they’ve graduated.

Hopefully that’s helped point you in the right direction to a totally different level from the rest.

Words by Tim Rodgers

As published by D&AD 12th July 2010

The Hospital Club 100 – Cast your vote

timnotjim — Tue, 15 Jun 2010 21:58:15 +0000

The Hospital Club (in association with The Independent) has launched The Hospital Club 100 – a national search for the most influential people in the British creative and media industries, with emphasis on current contribution and importance, highlighting not only those who will be influencing Creative Britain’s immediate future, but also in the longer term.

The guys at the hospital have put together the shortlist which includes Hector Proud from Idea Generation, our PR company (Under Established Advertising, Marketing & PR ) & myself, Tim Rodgers, Creative Partner at rehab (Under Emerging Digital).

We’d all appreciate your votes, so get on over there before the 25th of June to cast your vote!

- Vote here

- More info here

_________________________________________________

Update – #4 in Emerging digital for Tim and #5 in PR for Hector, nice one

- Introducing the rising stars of uk’s creative industries – The Independent

Doritos – iD3 – Finalist in the New York Festivals Awards

timnotjim — Thu, 10 Jun 2010 21:44:38 +0000

We’re delighted to announce that Doritos iD3 was a finalist at this year’s New York Festivals awards held in… Shanghai.

The site is on a demo link for anyone who missed it, email us for access information.

Congrats to the team & Doritos – View the award

Talent Credits:
Interactive Creative Director- Tim Rodgers / rehabstudio
Interactive Technical Director – Jurgen Prause / rehabstudio
Interactive Producer- Michael Veitch / rehabstudio
Interactive Designer- Kirill Sudosa / rehabstudio
Creative Director – Allan Guy / Initials
Script Writing & Video Production – Matt Cook / Toby Cook / Upset Media
Script Writing & Video Director - Lucas Howe / Upset Media
Digital Planner / Digital Producer – Nicola Davies / Greg Marshall / AMV BBDO
Marketing Director – Pete Charles / Doritos
Brand Manager – Adam Warner / Doritos
Promotion Director – Hannah Morris / Initials
Account Manager – Laura Forster / Initials

Autism Talkathon – Callum

timnotjim — Sat, 15 May 2010 13:11:20 +0000

Recently launched the Autism Talkathon, is an innovative virtual awareness campaign about autism, one of the UK’s least understood diseases; the campaign is being led by CHI&Partners in conjunction with clients’ Talk Talk and Tree House, a leading Autism Charity.

“We jumped at the chance to work on this project – which is close to my family’s heart. Autistic children can achieve great things and become active members of society with good education and training. When people understand the issues faced by people with Autism and their families, they get it and they’re compassionate, so awareness is the right place to start and we hope this campaign will go a long way to help spread the message.” Christophe, Senior producer on the project

This is Callum, Christophe’s son and the reason why he dedicated so much time to make this project a reality.

Callum had a photo obsession phase and here are some of the one it took on his own, a little window inside his mind.

The campaign is active online via a dedicated site but also on Facebook with a specific app.

Visit the site:
http://talkathon.talkaboutautism.org.uk

Visit Facebook:
http://apps.facebook.com/autismtalkathon

Last.fm’s gone to rehab

timnotjim — Sat, 08 May 2010 13:40:49 +0000

We’re loving the Last.fm work at the moment, the guys briefed us to rebrand their Last.fm presents night and it’s come out super nice so we thought we’d share it with you kids.

Presents is the Last.fm brand name for their live events currently that the Bar Fly and Big Chill house in London as well as travelling around the country at various festivals this summer. Get it on, Oink oink!

For more goto http://www.last.fm/presents

For Last.fm:
Hannah Donovan (Creative Director)
Katy Adair (Producer)

For rehabstudio:

Tim Rodgers (Creative Director)
Jordan Fisher (Art director)